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OUR STORY

THIS IS WISCONSIN:
Proud home of the greatest drinking culture this fine nation has ever known.

From church festivals and ice shanties to tailgates and taverns, no other state pours it as liberally or does it as multi-generationally as we do.

Drinking is so woven into our heritage, we lock arms with strangers and sing polkas in its honor. To call it an art form would only undermine its significance. This is about fellowship.

And while we all feel this bond in our hearts, no one has ever quite captured the essence of it all. We lacked an official call to arms.

Until now.

Drink Wisconsinbly

 

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There is no other state quite like Wisconsin.

We have it all: Friday night fish frys, hats made of cheese, brandy old-fashioneds, supper clubs, the world’s largest music festival... and friendly taverns on every corner in every town. However you define it, Wisconsin has an undeniable aura.

And through it all, there exists an underlying link to most ‘Sconsin activities: responsible adults enjoying family and friends, beverages in hand.

Thank you all for your support! We are proud to say Drink Wisconsinbly is Wisconsin’s official unofficial lifestyle brand.