Memorial Weekend Sale
Classic Red Hoodie
$50.00
If you break DW down to its core components, you get a white logo on red. If you break a hoodie down to its basics, you get trunk coverage and head support....
"Cheddarhead" Hoodie
$35.00 $50.00
You can still paint a giant green "G" on your chest, but you might want to slip into this comfy hoodie in between touchdowns. Unisex 50% cotton / 50% polyester...
"Goin' Up North" T-Shirt
$25.00
Finally, a shirt to set the age-old controversy straight. Where does Up North truly begin? Here’s a hint... If you can still feel your toes and get Wi-Fi, you’re not...
"More Lakes than Minnesota" T-Shirt
$20.00 $25.00
Minnesota can't stop bragging about their 10,000 lakes. That's cute. Wisconsin has more lakes than that north of Appleton. Unisex Lightweight heather, 4.3 oz Designed primarily for your torso
"American Flag" T-Shirt
$15.00 $25.00
Do you love America? Do you love Wisconsin? If you answered yes to all or some of these questions, this is the t-shirt for you. Unisex Lightweight, 4.3 oz Very...
Classic White T-Shirt
$25.00
We get it, you like the basics. You don't need to make a statement, and by not making a statement, you're making one heck of a statement. You just keep...
"Beer & Brats & Baseball & Beer" T-Shirt
$15.00 $25.00
You're only going to need four things this baseball season. And because we're here to help, we've put the list on the front of this t-shirt. Unisex Lightweight, 4.3 oz...
"Old School Blue" T-Shirt
$15.00 $25.00
"This shirt didn't exist in the 1980s, but it should have." – Don Money Unisex Lightweight, 4.3 oz Designed primarily for your torso
"Too Many Bars to Count" T-Shirt
$15.00 $25.00
Just a few of the things that make Wisconsin the best state ever. Cows, lakes, and too many bars to count. We tried. Unisex Lightweight heather, 4.3 oz Designed primarily...
"I'm a Keeper" Fish Wisconsinbly Youth T-Shirt
Sold Out
Let Wisconsin – and the world – know you're not going back into the lake. Unisex Youth Lightweight heather, 4.3 oz Designed primarily for your torso
"American Flag" Tank Top
Sold Out $25.00
Do you love America? Do you love Wisconsin? If you answered yes to all or some of these questions, this is the tank for you. Unisex Heather Slate 4.2 oz Very...
"Retro Ribbon" Women's Tank Top
$25.00
It's easy to imagine our retro ribbon tank would smell like hops and barley. But it does not. The aroma has been described as more of a combination of soft...
Red Women's Tank Top
$25.00
Warning for the ladies: Wearing this tank in public may draw excess attention to your chest region. 60% cotton / 40% polyester / 100% awesome Pre-shrunk to minimize shrinkage
"Milwaukee Baseball" Blue Hat
$20.00 $28.00
Take me out to the ball game, Take me out with the crowd. Buy me some bratwurst and Miller Lite, I don't care if I never get back. Sport-Tek® Jersey Front Cap 65/35...
"Milwaukee Baseball" Gray Hat
$22.00 $28.00
Take me out to the ball game, Take me out with the crowd. Buy me some bratwurst and Miller Lite, I don't care if I never get back. New Era Structured 96/4 poly/spandex...
"Retro Ribbon" Tallboy Coozie
$6.00
This amazing 16 oz coozie has won a blue ribbon at the WI State Fair 9 years in a row. Foam Awesome
Magnetic Bottle Cap Opener
$7.00
The only magnet you need on your fridge. Move over invitation to that wedding you're not going to, you've got a beer to drink.